Sir Paul McCartney has urged the UK to hold "meat-free Mondays" to reduce carbon emissions.
McCartney told The Grocer that the scheme would alert consumers to the environmental impact of meat production.
He said: "A lot of people go to the gym on a Monday. With meat-free Mondays, it's a bit like going to the gym but with the added advantage of protecting the planet."
McCartney noted that a similar policy had proven successful in Australia.
He added: "One of the most significant conclusions of the recent report on climate change was that we should eat less meat. This is not the Vegetarian Society that said that. It's the UN."
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